Marketing Cloud

Publications

Graphic promoting a presentation on enhancing student engagement with higher education CRM software.

2026-07-15

How Higher Education CRM Software Boosts Student Engagement

Graphic featuring a purple award ribbon with a star, titled 'How to Build a Salesforce Loyalty Management Strategy'

2026-07-14

How to Build a Salesforce Loyalty Management Strategy That Retains Customers

Graphic discussing the importance of Salesforce Managed Services post-Go-Live, featuring icons and a gradient background.

2026-07-13

Why Salesforce Managed Services Are Critical After Go-Live

2026-07-13

Personalised Engagement: The Strategic Key to Student Success in Modern Universities

Graphic featuring stairs leading to a purple star, with text about student mentoring and career readiness.

2026-07-13

How Student Mentoring Builds Career Readiness and Institutional Loyalty

Maximizing B2B SaaS Success

2026-07-13

Maximising B2B SaaS Success: Defining and Setting Up Marketing and Sales Funnel Stages

Graphic highlighting the debate between using a Salesforce Managed Service Provider or a freelancer for managing Salesforce organizations.

2026-07-13

Salesforce Managed Service Provider vs Freelancer: Who Should Manage Your Salesforce Org?

Graphic promoting a blog post on building a student recruitment strategy, featuring text and icons on a purple background.

2026-07-13

How to Build a Student Recruitment Strategy That Converts: A Salesforce-Led Approach

Graphic illustrating customer onboarding in SaaS, featuring a cloud icon and a folder with arrows indicating data flow.

2026-07-09

Customer Onboarding in SaaS: How to Turn Trial Users into Paying Customers with Salesforce

2026-07-08

How to Build a Strategic Student Recruitment Pipeline with Salesforce Education Cloud

Diagram illustrating audience segmentation strategies for university recruitment, highlighting diverse student demographics and interests.

2026-07-07

Audience Segmentation in University Recruitment: A Strategic Approach to Admissions

Infographic illustrating the importance of multiple candidate touchpoints before application for better engagement and understanding.

2026-07-03

Student Recruitment Journey: Why Candidates Need Multiple Touchpoints Before They Apply

Graphic featuring concentric circles with a graduation cap icon, titled 'Why a Student-Centred Approach Matters in Higher Education'.

2026-07-02

Why a Student-Centred Approach Matters in Higher Education

Cover image of a practical guide on web accessibility within Salesforce Experience Cloud, emphasizing WCG principles.

2026-06-23

Web Accessibility in Salesforce Experience Cloud: A Practical WCAG Guide

Graphic previewing a detailed overview of loyalty modules, membership tiers and gamification mechanisms in CRM.

2026-06-10

Maximising Customer Retention with Salesforce Loyalty Management

Illustration for a guide on choosing a dedicated CRM system for the pharmaceutical industry.

2026-01-22

Salesforce vs. Veeva: Choosing the Right Pharma CRM

Cover of a review of the six leading Salesforce consulting firms operating on the Polish market in 2026.

2026-01-09

Top Salesforce Partners in Poland – 2026 Overview

Graphic highlighting the list of the best and most trusted Salesforce implementation companies in the UAE for 2026.

2026-01-05

Top Salesforce Partners in UAE – 2026 Trusted Experts Overview

Cover graphic for an article about eight UK universities that have improved student engagement using Salesforce.

2025-11-17

8 UK Universities That Improved Student Success with Salesforce

Illustration for a publication on student recruitment and building relationships at the university using Salesforce.

2025-10-28

The Role of Salesforce for Higher Education in Student Recruitment and Retention

Graphic featuring a gear and wrench icon with the title "Salesforce Managed Services Scope: From Quick Fixes to Strategic Roadmapping".

2025-10-21

Salesforce Managed Services Scope: From Quick Fixes to Strategic Roadmapping

An information banner on financial optimisation and revenue management (RCM) in healthcare facilities.

2025-10-16

How Salesforce Helps Healthcare Providers Streamline Revenue Cycle Management

A graphic featuring the title "How to Improve Pharma Sales Performance with Salesforce Field Service" by Adrian Gawryszewski.

2025-09-29

How to Improve Pharma Sales Performance with Salesforce Field Service

A stylized illustration of a person using a laptop, surrounded by digital elements representing data and technology concepts.

2025-09-26

From Admin to Architect: How a Salesforce MSP Covers the Full Talent Spectrum

A graphic promoting Managed Services for Salesforce Marketing Cloud, featuring a cloud icon and various marketing-related symbols.

2025-09-22

Managed Services for Salesforce Marketing Cloud

Title slide for a presentation on Salesforce use cases in the pharmaceutical industry, featuring a healthcare symbol and technology motifs.

2025-08-26

Salesforce Use Cases Across the Pharmaceutical Industry

A banner providing a comprehensive overview of the Salesforce Life Sciences Cloud ecosystem for the modern pharmaceutical sector.

2025-08-14

Salesforce Life Sciences Cloud: A Complete Overview for Pharma CRM

Promotional banner for a post on tried-and-tested, effective methods for recruiting students using the Salesforce ecosystem.

2025-08-12

Salesforce Solutions That Elevate University Recruitment and Admissions

Cover of a publication on designing high-conversion self-service platforms for real estate agency clients (PropTech).

2025-06-06

Salesforce Experience Cloud for PropTech: Building Portals That Convert

A banner promoting an article on the dynamics and directions of digital transformation in the United Arab Emirates.

2025-06-05

Digital Transformation in the Emirates: Salesforce as the Engine of Innovation

Graphic promoting expert tips on evaluating Salesforce partners in UAE, featuring icons of search and rating.

2025-05-14

How to Evaluate Salesforce Partners in UAE: Tips for Success

Graphic featuring a question about improving admissions in higher education with Salesforce Education Cloud, alongside a speech bubble and icons.

2025-05-12

How to Improve Admissions in Higher Education with Salesforce Education Cloud?

Visual guide on migrating customer data from Zendesk to Salesforce, highlighting key steps and processes.

2025-02-26

Multi-Cloud Capabilities for Your Customer Service Transition: Migration from Zendesk to Salesforce

Digitalizing Student Admission: A digital graphic featuring a purple background, emphasizing paperless recruitment in student admissions, with listings and check marks.

2024-07-31

Digitalizing Student Admission: Paperless recruitment process

Graphic showing subscription product management with Salesforce Sales Cloud, featuring dollar signs and progress bars.

2024-07-10

How to Manage Subscription Products with Salesforce Sales Cloud

Student support services powered by Salesforce at innovative universities, fostering academic achievement and collaboration

2024-03-04

Salesforce Student Support Services to Innovate Universities

16_9_Cover_Consumer independence

2021-12-07

Why Consumer Independence Matters: Building Self-Service Journeys That Convert