E-Commerce Platform at SWPS University
A custom e-commerce platform built on Salesforce Experience and Education Clouds for SWPS University, enabling course sales, personalised recommendations, and new revenue streams.
Salesforce
Marketing Cloud
Transform your marketing with Salesforce Marketing Cloud implementation. We help you
launch faster, integrate smarter, and maximise ROI with expert support at every step.
Strategic Workshop Audit
Discuss with us the possibility of achieving your marketing targets using Salesforce Marketing Cloud. Benefit from our expertise to reevaluate your Marketing Cloud settings in order to utilise it to its fullest potential.
Our workshops and audits optimise your marketing strategies. Collaborate with our experts to refine your approach and leverage Salesforce Marketing Cloud capabilities. Our audits evaluate your current practices to identify areas for improvement. Maximise your marketing effectiveness with our strategic workshops and audits.
Consulting & Implementation
Experienced Marketing Cloud and Pardot experts are readily available to answer all your setup questions, address your challenges and provide solutions. They can assist you in the implementation of Marketing Cloud.
They help with campaign configuration, integration with other systems, data management, automation setup, and scaling marketing efforts as the business grows. We provide end-to-end projects delivery. Starting from strategy and analysis, we hand over complete solutions to marketing teams.
Support & Training
Whenever you need a constant support of an experienced dedicated Marketing Cloud consultant, we will provide an expert to share their knowledge and provide training. Our consultants enable marketers to leverage Marketing Cloud features to their fullest potential. They conduct thorough evaluations of guidelines for Marketing Cloud setup.
Our support and training services for Salesforce Marketing Cloud provide prompt assistance for any challenges you encounter. Our experienced team is ready to troubleshoot issues, optimise configurations, and ensure smooth operations. We also offer tailored training programs to equip your team with the skills to maximise the platform’s potential.
Data Synchronisation & Integration
We specialise in helping businesses seamlessly connect and synchronise their data across multiple systems, including Salesforce Platform products like Sales Cloud, Service Cloud, and other Clouds as well as with external Systems.
Our team of experts is fluent in utilising standard Data Extension and APIs to ensure your data is not only accurate but also easily accessible for any process and marketing communication with customers. We help to streamline your data integration processes and unlock the full potential of your marketing efforts.
Omnichannel Mastery
We offer support in all aspects of your marketing strategy execution
Win an omnichannel marketing race
with the multi touch-point capabilities
of Salesforce Marketing Cloud
Strategic Workshop Audit
Discuss with us the possibility of achieving your marketing targets using Salesforce Marketing Cloud. Benefit from our expertise to reevaluate your Marketing Cloud settings in order to utilise it to its fullest potential.
Our workshops and audits optimise your marketing strategies. Collaborate with our experts to refine your approach and leverage Salesforce Marketing Cloud capabilities. Our audits evaluate your current practices to identify areas for improvement. Maximise your marketing effectiveness with our strategic workshops and audits.
Consulting & Implementation
Experienced Marketing Cloud and Pardot experts are readily available to answer all your setup questions, address your challenges and provide solutions. They can assist you in the implementation of Marketing Cloud.
They help with campaign configuration, integration with other systems, data management, automation setup, and scaling marketing efforts as the business grows. We provide end-to-end projects delivery. Starting from strategy and analysis, we hand over complete solutions to marketing teams.
Support & Training
Whenever you need a constant support of an experienced dedicated Marketing Cloud consultant, we will provide an expert to share their knowledge and provide training. Our consultants enable marketers to leverage Marketing Cloud features to their fullest potential. They conduct thorough evaluations of guidelines for Marketing Cloud setup.
Our support and training services for Salesforce Marketing Cloud provide prompt assistance for any challenges you encounter. Our experienced team is ready to troubleshoot issues, optimise configurations, and ensure smooth operations. We also offer tailored training programs to equip your team with the skills to maximise the platform’s potential.
Data Synchronisation & Integration
We specialise in helping businesses seamlessly connect and synchronise their data across multiple systems, including Salesforce Platform products like Sales Cloud, Service Cloud, and other Clouds as well as with external Systems.
Our team of experts is fluent in utilising standard Data Extension and APIs to ensure your data is not only accurate but also easily accessible for any process and marketing communication with customers. We help to streamline your data integration processes and unlock the full potential of your marketing efforts.
Check out our offering
We implement all Marketing Cloud products
Email Studio
Email Studio allows businesses to create personalised email campaigns effortlessly. With its intuitive drag-and-drop builders, extensive library of templates, and powerful segmentation tools, businesses can design engaging emails tailored to their audience. It also offers features for measuring campaign performance, conducting A/B testing, and automating email journeys for efficient and targeted communication.
Mobile Studio
Mobile Studio enables businesses to engage customers through SMS, push notifications, and group messaging. It empowers businesses to create personalised mobile messages, automate mobile interactions, and seamlessly integrate mobile app data for enhanced customer experiences.
Marketing Cloud Advertising
Marketing Cloud Advertising equips businesses to effectively manage targeted advertising campaigns across digital channels. By leveraging customer data, businesses can create personalised ad experiences. This product offers features such as audience segmentation, ad creation, media planning, comprehensive measurement capabilities, and integration with leading advertising platforms.
Marketing Cloud Account Engagement
Marketing Cloud Account Engagement (powered by Pardot) is a comprehensive range of B2B marketing automation tools designed to establish significant connections, generate increased sales opportunities, and enable sales teams to successfully close more transactions. With intelligent lead nurturing, sales teams can increase deal closures.
Journey Builder
Journey Builder allows businesses to automate and personalise customer journeys across multiple touchpoints. By creating, managing, and optimising interactions based on customer behaviour, preferences, and demographics, businesses can deliver seamless and tailored experiences. Integration with other Marketing Cloud products ensures a cohesive and unified customer experience.
Marketing Cloud Customer Data Platform
Marketers can gain a comprehensive understanding of each customer through a unified and reliable data source that consolidates information from various channels using scalable integrations. Flexible matching rules and AI accurately associate data with individual customers, enriching their profiles across different devices.
Marketing Cloud Personalisation
Marketing Cloud Personalisation empowers businesses to deliver personalised experiences. Marketers can connect individuals across digital platforms, match anonymous and known users to profiles, and enhance customer records. With real-time personalisation, predictive intelligence, and data analysis, businesses can drive meaningful customer interactions based on their preferences and behaviours.
Marketing Cloud Intelligence
Marketing Cloud Intelligence offers businesses a powerful solution to consolidate marketing data from various sources into a single, unified view. By providing customisable dashboards, real-time actions across different platforms, and AI-powered analytics, MC Intelligence enables businesses to gain valuable insights and make informed, data-driven decisions.
Testimonials
Testimonials — See more What customers say about us
Support and flexibility
Our cooperation takes place in a very pleasant atmosphere, we can always count on support and flexibility. The Think Beyond team has prepared for us an easy-to-use solution that facilitates everyday work. As a result, the time spent on data preparation and system operation was shortened.
Highly efficient
The team is highly efficient, exceptionally solid, and fully proficient. Wish to work with Think Beyond on any project.
Trustworthy partner
Understanding the organization’s business processes and goals makes Think Beyond a trustworthy partner in the implementation of complex Salesforce solutions.
High performance team
A high-performing team that is extremely technically sound and provides working solutions based on business processes.
Testimonials
What customers say about us
FAQ
What is Interaction Studio in Salesforce Marketing Cloud?
Interaction Studio was renamed “Marketing Cloud Personalisation” in April 2022.
This tool serves two important aspects of personalised marketing. The first is collecting indicators and data from a user’s browsing sessions on a website. This means that certain actions on the site are tracked and shared with Marketing Cloud, which then takes further actions based on them. The second aspect is page personalisation.
Marketing Cloud Personalisation allows for dynamic changes to the displayed elements on the website. Consider a scenario where a user visits our online store, looks at a product page, and leaves quickly. Based on this, Marketing Cloud can automatically take actions like offering a discount coupon or initiating targeted marketing activities if we have their email address. Another example is when a user returns to the site, the displayed information will be adjusted to match their recent interests, ultimately leading to a transaction.
What is Salesforce Marketing Cloud?
Marketing Cloud, developed by Salesforce, is a comprehensive digital marketing platform that encompasses a range of tools and functionalities. It offers features for email marketing, social media marketing, mobile marketing, online advertising, and marketing automation. One of the key benefits of Marketing Cloud is its ability to provide businesses with a unified perspective of their customers, allowing them to create personalised and seamless customer journeys across multiple channels. This platform empowers businesses to deliver targeted and relevant marketing campaigns while ensuring consistency and coherence across various touchpoints.
What AI capabilities are in Marketing Cloud?
Marketing Cloud offers a range of AI capabilities:
- Discovering insights that bring new clarity about your customers.
- Predicting outcomes to make decisions with confidence.
- Acquiring recommendations of the best actions to make the most out of every engagement.
- Automating routine tasks, so you can focus on customer success.
Einstein for Marketing Cloud supports essential marketing operations, here are the most important:
Smart Segmentation: Einstein’s engagement score predicts consumer interest in emails and mobile push notifications. It uses customer data and machine learning to make predictions about how likely a contact is to open emails.
Smart Orchestration: Einstein Send Time Optimisation (STO) finds the best time to send an email or push notification. It helps you deliver your messages at the most effective times.
Smart Content: Einstein Copy Insights analyzes the text in your email subject lines, uncovering valuable language insights. Utilise them to craft subject lines that generate stronger engagement with your emails.
Einstein Content Selection allows you to personalise the content sent to each customer based on their interactions. You provide Einstein with your content assets, and it selects the most relevant content for each contact, considering their profile and interests.
What kind of channels Salesforce Marketing Cloud covers?
Salesforce Marketing Cloud covers a range of channels to interact and engage with customers and leads. Depending on the license for Marketing Cloud Personalisation, users have access to develop campaigns for channels such as web, email, mobile, and third-party integrations. Web campaigns allow personalisation of website experiences based on user behaviour, preferences, and other qualifying criteria. Server-side campaigns integrate testing and personalisation at the server level, requiring developer involvement. Triggered campaigns are based on specific events and can target different user segments with customised experiences. Open Time Email campaigns deliver real-time personalised content to each recipient when they open an email. Mobile campaigns enable personalised experiences within Android and iOS mobile apps.
Where is my marketing data storage in Marketing Cloud?
Salesforce stores marketing data in safe data cloud in compliance with important regulations for each of the regions:
- GDPR for European Union
- CCPA for the United States
- PIPA for Japan
- LGPD for Brazil
- PIPEDA for Canada
Salesforce provides guidance on common privacy principles and offer tools to help companies adhere to data protection and privacy regulations. It enables data deletion, providing examples and considerations for deleting personal data according to the regulations.
Salesforce facilitates data access and portability, allowing customers to request and export their data to comply with regulations. The Privacy Center helps manage data privacy laws and fulfils customer requests related to the storage, deletion, and transfer of personally identifiable information.
Marketing Cloud Pricing?
The final pricing of Marketing Cloud depends on various factors such as data volume, level of usage, and component selection. These factors play a significant role in determining the overall cost of the solution.
Apart from data volume, level of usage, and component selection, there are several other factors that can influence the final price of Salesforce Marketing Cloud. Some of these factors include:
- Feature Set: The specific features and functionalities you choose to include in your Marketing Cloud implementation can impact the pricing.
- Customisation and Integration: The level of customisation and integration required with other systems or platforms can affect the pricing.
- User Licenses: The number of user licenses needed within your organisation can impact the pricing.
- Support and Service Level Agreement (SLA): Opting for enhanced support options or specific service level agreements may result in additional fees.
- Contract Term: The length of your contract term can also influence the pricing.
It’s important to work closely with Salesforce or a certified partner to determine the specific factors that may impact the pricing for your organisation’s implementation of Salesforce Marketing Cloud.
What is AMPscript?
AMPscript is a scripting language utilised exclusively within Salesforce Marketing Cloud. It plays a crucial role in various content types such as emails, landing pages (CloudPages), and SMS/push messages.
By incorporating AMPscript into your content, you gain the ability to:
- Display subscriber data and relational data within your content
- Update, insert, and manipulate data within your data extensions
- Perform calculations and make decisions during content generation or at the time of sending
- Construct row sets from a delimited string or XML
- Employ advanced personalised messaging within your content
AMPscript provides the flexibility to meet most of your content requirements. However, personalisation and dynamic content can still be achieved without extensive knowledge of AMPscript. The user interface in Content Builder offers some of these functionalities. Familiarising yourself with AMPscript will unlock additional features and capabilities.
Does Google Analytics and Marketing Cloud integrate?
Yes. Within the marketing cloud, there are two options for integrating Google Analytics: Basic and 360. The Basic integration is a free tool that allows you to view the metrics established in GA for a specific website within the marketing cloud. This means that after sending a campaign, you can observe the results it brings within the marketing cloud, not only through message indicators but also by tracking user actions directly on the website. The further integration (360) adds the capability of directly importing prepared audience segments from GA and automatic handling by the Marketing Cloud.
FAQ
Frequently Asked Questions About Marketing Cloud
What is Interaction Studio in Salesforce Marketing Cloud?
Interaction Studio was renamed “Marketing Cloud Personalisation” in April 2022.
This tool serves two important aspects of personalised marketing. The first is collecting indicators and data from a user’s browsing sessions on a website. This means that certain actions on the site are tracked and shared with Marketing Cloud, which then takes further actions based on them. The second aspect is page personalisation.
Marketing Cloud Personalisation allows for dynamic changes to the displayed elements on the website. Consider a scenario where a user visits our online store, looks at a product page, and leaves quickly. Based on this, Marketing Cloud can automatically take actions like offering a discount coupon or initiating targeted marketing activities if we have their email address. Another example is when a user returns to the site, the displayed information will be adjusted to match their recent interests, ultimately leading to a transaction.
What is Salesforce Marketing Cloud?
Marketing Cloud, developed by Salesforce, is a comprehensive digital marketing platform that encompasses a range of tools and functionalities. It offers features for email marketing, social media marketing, mobile marketing, online advertising, and marketing automation. One of the key benefits of Marketing Cloud is its ability to provide businesses with a unified perspective of their customers, allowing them to create personalised and seamless customer journeys across multiple channels. This platform empowers businesses to deliver targeted and relevant marketing campaigns while ensuring consistency and coherence across various touchpoints.
What AI capabilities are in Marketing Cloud?
Marketing Cloud offers a range of AI capabilities:
- Discovering insights that bring new clarity about your customers.
- Predicting outcomes to make decisions with confidence.
- Acquiring recommendations of the best actions to make the most out of every engagement.
- Automating routine tasks, so you can focus on customer success.
Einstein for Marketing Cloud supports essential marketing operations, here are the most important:
Smart Segmentation: Einstein’s engagement score predicts consumer interest in emails and mobile push notifications. It uses customer data and machine learning to make predictions about how likely a contact is to open emails.
Smart Orchestration: Einstein Send Time Optimisation (STO) finds the best time to send an email or push notification. It helps you deliver your messages at the most effective times.
Smart Content: Einstein Copy Insights analyzes the text in your email subject lines, uncovering valuable language insights. Utilise them to craft subject lines that generate stronger engagement with your emails.
Einstein Content Selection allows you to personalise the content sent to each customer based on their interactions. You provide Einstein with your content assets, and it selects the most relevant content for each contact, considering their profile and interests.
What kind of channels Salesforce Marketing Cloud covers?
Salesforce Marketing Cloud covers a range of channels to interact and engage with customers and leads. Depending on the license for Marketing Cloud Personalisation, users have access to develop campaigns for channels such as web, email, mobile, and third-party integrations. Web campaigns allow personalisation of website experiences based on user behaviour, preferences, and other qualifying criteria. Server-side campaigns integrate testing and personalisation at the server level, requiring developer involvement. Triggered campaigns are based on specific events and can target different user segments with customised experiences. Open Time Email campaigns deliver real-time personalised content to each recipient when they open an email. Mobile campaigns enable personalised experiences within Android and iOS mobile apps.
Where is my marketing data storage in Marketing Cloud?
Salesforce stores marketing data in safe data cloud in compliance with important regulations for each of the regions:
- GDPR for European Union
- CCPA for the United States
- PIPA for Japan
- LGPD for Brazil
- PIPEDA for Canada
Salesforce provides guidance on common privacy principles and offer tools to help companies adhere to data protection and privacy regulations. It enables data deletion, providing examples and considerations for deleting personal data according to the regulations.
Salesforce facilitates data access and portability, allowing customers to request and export their data to comply with regulations. The Privacy Center helps manage data privacy laws and fulfils customer requests related to the storage, deletion, and transfer of personally identifiable information.
Marketing Cloud Pricing?
The final pricing of Marketing Cloud depends on various factors such as data volume, level of usage, and component selection. These factors play a significant role in determining the overall cost of the solution.
Apart from data volume, level of usage, and component selection, there are several other factors that can influence the final price of Salesforce Marketing Cloud. Some of these factors include:
- Feature Set: The specific features and functionalities you choose to include in your Marketing Cloud implementation can impact the pricing.
- Customisation and Integration: The level of customisation and integration required with other systems or platforms can affect the pricing.
- User Licenses: The number of user licenses needed within your organisation can impact the pricing.
- Support and Service Level Agreement (SLA): Opting for enhanced support options or specific service level agreements may result in additional fees.
- Contract Term: The length of your contract term can also influence the pricing.
It’s important to work closely with Salesforce or a certified partner to determine the specific factors that may impact the pricing for your organisation’s implementation of Salesforce Marketing Cloud.
What is AMPscript?
AMPscript is a scripting language utilised exclusively within Salesforce Marketing Cloud. It plays a crucial role in various content types such as emails, landing pages (CloudPages), and SMS/push messages.
By incorporating AMPscript into your content, you gain the ability to:
- Display subscriber data and relational data within your content
- Update, insert, and manipulate data within your data extensions
- Perform calculations and make decisions during content generation or at the time of sending
- Construct row sets from a delimited string or XML
- Employ advanced personalised messaging within your content
AMPscript provides the flexibility to meet most of your content requirements. However, personalisation and dynamic content can still be achieved without extensive knowledge of AMPscript. The user interface in Content Builder offers some of these functionalities. Familiarising yourself with AMPscript will unlock additional features and capabilities.
Does Google Analytics and Marketing Cloud integrate?
Yes. Within the marketing cloud, there are two options for integrating Google Analytics: Basic and 360. The Basic integration is a free tool that allows you to view the metrics established in GA for a specific website within the marketing cloud. This means that after sending a campaign, you can observe the results it brings within the marketing cloud, not only through message indicators but also by tracking user actions directly on the website. The further integration (360) adds the capability of directly importing prepared audience segments from GA and automatic handling by the Marketing Cloud.
How do we work?
Check out our case studies
Blog
Our latest publications — See more Our latest publications
2026-01-09
Top Salesforce Partners in Poland – 2026 Overview
2026-01-05
Top Salesforce Partners in UAE – 2026 Trusted Experts Overview
2025-12-29
How a Managed Service Partner Helps Internal Salesforce Teams Focus on Strategy and Innovation
Blog
Our latest publications
2026-01-09
Top Salesforce Partners in Poland – 2026 Overview
2026-01-05
Top Salesforce Partners in UAE – 2026 Trusted Experts Overview
2025-12-29
