Lifelong Learning: E-commerce Platform at SWPS University

The Challenge

Key challenges we addressed

Creating an E‑Commerce Platform

Developing a user-friendly e‑commerce platform with a tailored design on the Salesforce platform. Ensuring easy use, meeting specific requirements while seamlessly integrating with existing systems.

Meeting Market Demands

Creating shorter educational formats that appeal to market demands. Presenting dedicated courses that provide valuable knowledge in a condensed format while maintaining educational quality.

Exploring New Revenue Streams

Finding innovative ways to popularise science, generate additional revenue, and monetise educational offerings through specialised courses, industry partnerships, and accessible educational content.

The Solution

Custom Salesforce E-Commerce Platform

By addressing these challenges, the university successfully built an easy-to-use e-commerce platform with a tailored design based on Salesforce Experience Cloud. The platform meets the demand for shorter educational formats, provides valuable knowledge, and offers convenient purchasing options for learners.

Built with Lightning Web Components (LWC) and the Salesforce Lightning Design System, the platform features dynamic course catalogues, mobile-optimised experience, secure payment gateways, personalised recommendations, and multi-channel communication via Marketing Cloud.

Screen from the Salesforce solution delivered for SWPS University — A screen from the delivered solution.

How we did it

Our Approach and Solution

Tailored E-Commerce Platform

A cutting-edge, user-friendly e-commerce platform built on Salesforce Experience and Education Clouds. Leveraging Lightning Web Components (LWC) and the Salesforce Lightning Design System for an intuitive and seamless UX.

Dynamic Course Catalogue Management

A comprehensive course catalogue management system allowing easy updates, additions, and retirements of courses while maintaining a visually appealing and user-friendly interface.

Mobile-Optimised Experience

Fully responsive and optimised for mobile devices, providing students with a consistent and user-friendly experience across various screen sizes.

Secure Payment Gateway Integration

Trusted and secure payment gateways enabling hassle-free online transactions with multiple payment options for smooth and secure course purchases.

Personalised Course Recommendations

Personalised recommendations based on individual preferences, past enrolments, and learning goals, enhancing course discovery and selection.

Multi-Channel Communication

Salesforce Marketing Cloud delivers personalised and targeted messages to customers through various channels, including email and SMS.

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Results

What we achieved

Improved Student Experience

The tailored e-commerce platform with user-friendly interface and mobile-optimised experience significantly enhanced student experience. Students easily navigate, discover relevant courses, and seamlessly enrol.

Increased Course Enrolment

Dynamic course catalogue management and personalised recommendations resulted in higher participation rates and a more efficient course selection process.

Enhanced Revenue Generation

Integrated secure payment gateways facilitated hassle-free transactions, resulting in streamlined payments and increased revenue through course purchases.

Data-Driven Decision-Making

Integration with Education Cloud provides comprehensive data and analytics. The data-driven approach allows optimising course offerings and tailoring educational programmes to evolving needs.

Enhanced Brand Image

By leveraging innovative technology solutions, the university established itself as a forward-thinking institution that embraces digital transformation, attracting students and corporate clients.

In their words