Martin Pieńkowski
Founder
MuleSoft, Boomi, Jitterbit or a plain REST API: choosing the tool is the easy part. The hard part is making Salesforce talk to the systems your business already runs on: ERP, e-commerce, a student information system, a dealer platform. That part is ours.
Every integration we build uses one of three approaches. Which one fits depends on how many systems talk to each other, how often, and whether the data moves live or in batches:
Best when two or three systems need to talk in real time. Salesforce exposes REST, SOAP, Bulk and Streaming APIs, so a form on your site writes straight into it and a decision reaches the applicant seconds later. Lowest overhead, harder to maintain as connections multiply.
Best when many systems need to talk and point-to-point links would turn into a web nobody can untangle. A middleware layer (MuleSoft, Boomi, Jitterbit, TIBCO, Kafka) sits in the middle and every system connects once, to the bus. Costs more up front, pays off from the fourth or fifth system onwards. Our tool comparison is on the blog.
Best when the job is moving data in bulk rather than keeping systems in sync live: migrations, nightly loads into a warehouse, consolidating records before a reporting cycle. We extract, transform and load in both directions, including rescues after migrations that left duplicates behind.
Universities and colleges run on systems that must agree with each other: the LMS (Moodle, Canvas, Google Classroom, edX), the student record system, applicant and agent portals. We connect them to Salesforce so an application, an enrolment and a course completion are one record, not three. Built and running at a UK education provider and a European university.
Contract value, invoices and payment status live in the ERP; the relationship lives in Salesforce. We connect SAP, Microsoft Dynamics, IFS and Sage so account teams see the financial picture without asking finance to export another spreadsheet.
Orders, refunds and customer history from your shop platform, synchronised with Salesforce. Payment providers (Stripe, PayPal, Authorize.Net) connected so a transaction updates the customer record the moment it settles. One view of the customer across shop, payments and service.
HubSpot, Mautic, GetResponse or Marketing Cloud connected to Salesforce, so a lead's behaviour and a salesperson's notes stop living in two separate tools. Campaign results land on the records they belong to.
Genesys, Amazon Connect, Twilio or Natterbox wired into Service Cloud: the agent sees who is calling and their whole history before picking up, and the call log writes itself. We've migrated contact-centre operations onto this stack, including from Zendesk.
Dealer management systems, stock platforms, finance and insurance providers: the automotive stack rarely speaks CRM. We connect it to Salesforce so a lead, a test drive and a finance application follow one thread instead of living in three logins.
Salesforce data flowing into your warehouse for analytics, or reference data flowing back in. Scheduled, monitored, and reconciled, so the numbers your board sees match the numbers your teams work with.
Qualtrics and similar platforms connected to Salesforce, so feedback attaches to the account it came from and a bad score can open a case automatically instead of waiting for a quarterly review.
The system nobody else will touch: the in-house app from 2014, the niche industry tool with a half-documented API. If it can exchange data at all, we'll find the interface, and if it can't, we'll tell you honestly and propose what to do instead.
Most Salesforce projects don't fail at configuration, they fail at the joins: the ERP that was "going to be easy", the legacy system nobody owned. We've shipped integrations across education, e-commerce, contact centres and payments, on projects where Salesforce had to fit into a landscape, not replace it. A university recruitment build we integrated processes three times more applications with the same team, because the systems around Salesforce feed it instead of fighting it.
We start with your problem, not our product. That's the whole difference.
Every configuration decision should trace back to a moment in the student journey, or we're building the wrong thing.
If two systems disagree about the same customer, nothing downstream can be trusted. We make that impossible.
“Understanding the organisation's business processes and goals makes Think Beyond a trustworthy partner in the implementation of complex Salesforce solutions.”
Agata Wysocka
A unified Nonprofit Success Pack that consolidated ten bank accounts and Tax Office statements, partly automated mailing for the 1.5% tax donation campaign, and gave Viva! a 360° view of every donor.
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Patterns we've seen before, so you don't pay to discover them.
“We start with your problem, not our product. That's the whole difference.”
Emilia Skulimowska
Integration Specialist
A single API connection between Salesforce and one other system: typically two to six weeks including testing. A middleware setup connecting several systems: a quarter, sometimes two, depending on how well-documented the other systems are. The honest variable is rarely Salesforce: it's the state of the system on the other end. We tell you which case you're in after one technical call.
Olga Zwijacz
Solutions Architect
Rule of thumb: up to three systems, direct connections are cheaper and simpler. From four or five systems (or when you can see that number coming) middleware pays for itself, because every new system connects once instead of to everything. Our engineers compared the main middleware tools on the blog; if you've read it and still aren't sure, that's exactly what the first call is for.
Catherine Wilk-Uljasz
Managed Services Lead
It gets counted before and after. Every migration we run has a reconciliation step: record counts, checksums and spot checks agreed with you up front, so "did everything arrive?" is answered with a report, not a feeling. Where we've inherited previous migrations, missing or duplicated records were found and fixed: that's a service we also do on its own.
Martin Pieńkowski
Founder
Usually, yes. If it has any interface at all (an API, a database we can read, even file exports) we can connect it. Before committing, we do a short technical review of what the system can do; if the honest answer is that connecting it costs more than replacing it, we'll say so and show the numbers.
“We start with your problem, not our product. That's the whole difference.”
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