B2B Commerce

Publications

Graphic featuring a purple award ribbon with a star, titled 'How to Build a Salesforce Loyalty Management Strategy'

2026-07-14

How to Build a Salesforce Loyalty Management Strategy That Retains Customers

Graphic featuring the title 'How to Overcome the Challenges of Building and Managing Loyalty Programmes' with icons and a purple background.

2026-07-10

How to Overcome the Challenges of Building and Managing Loyalty Programmes

16_9_Cover_How to Create Product Bundles in Salesforce CPQ Products_

2026-07-10

How to Create Product Bundles in Salesforce CPQ: A Strategic Guide for Revenue Leaders

Graphic illustrating customer onboarding in SaaS, featuring a cloud icon and a folder with arrows indicating data flow.

2026-07-09

Customer Onboarding in SaaS: How to Turn Trial Users into Paying Customers with Salesforce

Infographic showing various techniques for assessing customer satisfaction in SaaS, such as NPS and customer feedback forms.

2026-07-08

How to Measure Customer Satisfaction in SaaS Businesses

Graphic previewing a detailed overview of loyalty modules, membership tiers and gamification mechanisms in CRM.

2026-06-10

Maximising Customer Retention with Salesforce Loyalty Management

A banner promoting an article on the dynamics and directions of digital transformation in the United Arab Emirates.

2025-06-05

Digital Transformation in the Emirates: Salesforce as the Engine of Innovation

A banner encouraging the modernisation of corporate customer reward schemes using Salesforce Loyalty Management.

2024-10-29

Evolve Your Loyalty Program into a Loyalty Experience with Salesforce Solutions for E-Commerce

An illustration accompanying a text on the technical planning and design of flexible B2B and B2C loyalty programmes.

2024-10-24

Plan and Design Loyalty Programs with Salesforce Capabilities

16_9_Cover_What is Journey Builder_ How to get the most out of it_

2024-03-04

What is Journey Builder? How to get the most out of it?

A blog banner explaining how automation in Journey Builder translates into more accurate mapping of customer experiences.

2024-03-04

How Journey Builder Boosts Customer Journey Mapping Process?

16_9_Cover_Consumer independence

2021-12-07

Why Consumer Independence Matters: Building Self-Service Journeys That Convert

16_9_Cover_Customer journey in Salesforce

2021-11-04

Customer journey in Salesforce

16_9_Cover_Customer-centric

2021-10-04

Customer-centric. How to achieve it with Salesforce?

16_9_Cover_E-Commerce B2B

2021-06-30

E-Commerce B2B