Top Salesforce Partners in UAE – 2025 Trusted Experts Overview

As organizations across various sectors, including finance, healthcare, and real estate, seek to optimize their operations and improve customer engagement, the demand for skilled Salesforce partners has surged. This article provides a comprehensive overview of the top Salesforce partners in the UAE for 2025, highlighting their unique offerings, industry expertise, and the value they bring to businesses.

Understanding the Role of Salesforce Partners

Salesforce partners play a crucial role in helping organizations implement and maximize the potential of Salesforce solutions. These partners are not merely service providers; they act as strategic allies, guiding businesses through the complexities of CRM deployment and customization. Their expertise encompasses various aspects, including:

CRM Implementation and Customization

Salesforce partners assist businesses in setting up Salesforce environments tailored to their specific needs. This involves configuring the platform to align with industry standards and regulatory requirements, ensuring a smooth transition from legacy systems.

System Integration

Integrating Salesforce with existing business applications is vital for seamless operations. Partners facilitate the connection of Salesforce with ERP systems, accounting software, and other tools, enabling a unified view of customer data and streamlined workflows.

Data Migration and Security

Transferring sensitive data to Salesforce requires careful planning and execution. Trusted partners ensure secure data migration while adhering to local regulations, such as the UAE’s Personal Data Protection Law (PDPL).

User Training and Support

To ensure successful adoption, Salesforce partners provide comprehensive training programs for users. This includes creating tailored training materials in multiple languages, ensuring that all team members are equipped to leverage the platform effectively.

Criteria for Selecting the Right Salesforce Partner

Choosing the right Salesforce partner is a critical decision that can significantly impact a business’s success. Here are key factors to consider when evaluating potential partners:

1. Salesforce Credentials

Look for partners with recognized Salesforce certifications, such as Summit (Platinum) or Gold Partner status. These credentials indicate a proven track record of successful implementations and deep technical expertise.

2. Industry Experience

Select partners with experience in your specific industry. Their familiarity with sector-specific challenges and best practices can lead to more effective solutions tailored to your business needs.

3. Cultural and Language Proficiency

In a diverse market like the UAE, it’s essential to choose partners who understand local business practices.

4. Implementation Methodology

Assess the partner’s approach to project management. Agile methodologies often lead to more flexible and responsive implementations, allowing for adjustments based on real-time feedback.

5. Client Testimonials and Case Studies

Reviewing client feedback and success stories can provide valuable insights into a partner’s capabilities and reliability. Look for evidence of successful projects similar to your requirements.

Top 11 Salesforce Partners in the UAE for 2025

Salesforce partners in the UAE help businesses implement, customize, and integrate Salesforce solutions. They provide services for CRM strategy, system integration, and ongoing platform management. The table below lists key partners and their areas of expertise.

1. Think Beyond

Founded: 2018
Company Size: 60+ employees
Location: UAE (global client base, with operations spanning various verticals)
Reviews: 5 stars on Clutch

Think Beyond took a step back and helped us assess whether Salesforce was even the right fit for our growth stage.- April, 2025, CMO, Interior Design Company

Think Beyond is a Salesforce Consulting Partner dedicated to delivering tailored cloud solutions that drive growth, innovation, and measurable results for organizations in the UAE and beyond. Their expertise focuses on both business transformation and deep technical execution.

Specialization:

• Salesforce consulting, configuration, and custom development
• Complex integrations (including API, middleware, ESB, ETL)
• Multi-cloud solutions across verticals such as finance, automotive, education, high-tech, healthcare, e-commerce, and non-profits
• Advanced Salesforce Experience Cloud and Marketing Cloud expertise

List of Services:

• Salesforce Development: Technical architecture, custom apps, and development for specialized use cases
• Salesforce Managed Services: Long-term support, monitoring, optimization, and continuous alignment with business goals
• Salesforce Integration: API-based, ESB and ETL integrations with ERP or third-party systems
• Salesforce Marketing Cloud: Full-spectrum marketing automation and strategy support
• Salesforce Experience Cloud: Design and deployment of digital experience portals
• Genesys Cloud CX for Salesforce: Unified contact center and CRM integration
• Education, High-tech, and Industry-Specific Solutions: Dedicated teams for sector-based challenges

Range of Services:

Think Beyond offers a comprehensive range of Salesforce services, including initial implementation, complex multi-system integration, managed services, marketing automation, and digital experience portals. Solutions are available for organizations of all sizes and industries—from large enterprises to nonprofits—with special attention to compliance, security, and digital innovation.

Additional Information:

• Known for high technical vetting standards (only 8% of technical candidates hired)
• Trusted by leading brands across the region and globally
• Consistently rated for service quality, support flexibility, and sector expertise

Think Beyond provides both the strategic vision and technical leadership needed for successful Salesforce-driven transformation in the region, with a track record of industry-specific project success and client satisfaction.

2. Horizontal Digital

Founded: 2003
Company Size: 250+ employees
Location: Dubai, UAE (Headquartered in Minneapolis, USA)
Reviews: 4.7 stars on AppExchange from 28 reviews

Amazing Experience with the technical expertise of the Horizontal team, the entire team was really helpful and engaged throughout the engagement. As migration from Pardot to marketing cloud was a challenging task but with Horizontal team it was very smooth and stress free.- December 2023, Industry: Education

Horizontal is an award-winning Salesforce Summit Partner known for its expertise in crafting seamless digital experiences. Their specialties include:

• Digital Experience Transformation: Leveraging Salesforce Marketing, Commerce, and Data Cloud for connected customer journeys.
• Omnichannel Strategy & Execution: Creating unified interactions across web, mobile, and in-store.
• Customer Data & AI Solutions: Personalizing experiences through data intelligence and automation.

With numerous Salesforce accolades and certifications, Horizontal offers end-to-end services from consulting to managed services, driving outcomes for enterprise clients across the MENA region.

3. Cloudzlab

Founded: 2015
Company Size: 50+ employees
Location: Headquartered in the UAE with regional offices
Reviews: 4.8 stars on AppExchange from 54 reviews

Huge thanks to CloudzLab for making our Salesforce setup smooth and hassle-free! They got everything working just how we needed—automations, reports, and integrations—all without the headaches. Our teams can now work faster and smarter.
Great support, great results—highly recommend them if you need a solid Salesforce partner! -February 2025, Industry: Auto & Manufacturing

Cloudzlab is a Salesforce Summit Partner focused on CRM innovation, analytics, and AI-powered business solutions. Their specialties include:

• Salesforce Implementation & Integration: Tailored CRM solutions for SMEs and enterprises.
• Workflow Automation & Data Intelligence: Driving efficiency through business process optimization.
• Real Estate CRM & Industry Tools: Trusted by leading regional developers.

With over 350 Salesforce certifications and 200+ successful Salesforce projects in 10+ countries, Cloudzlab delivers full-scope CRM transformation across diverse industries.

4. ConX.Digital

Founded: 2022
Company Size: 10+ employees
Location: Dubai, UAE
Reviews: 4.8 stars on AppExchange from 8 reviews

A perfect experience that I recommend to any company implementing Salesforce solutions.- June 2024, Industry: Education

ConX.Digital is a boutique Salesforce consultancy known for agile execution and personalized client service. Their specialties include:

• Enterprise CRM & Automation: Implementing Sales, Service, Marketing, and Revenue Cloud.
• Marketing Personalization: Building data-driven and dynamic customer journeys.
• Data and Platform Services: Custom integrations, Datorama, MuleSoft, Data Cloud, and Loyalty Management.

While certification counts are not published, ConX.Digital offers a wide range of Salesforce services backed by deep platform expertise, helping B2B and B2C brands excel in the UAE market.

5. DXC Technology

Founded: 2017 (via merger of CSC and HPE Services)
Company Size: 10,000+ employees
Location: Operating in the UAE with global headquarters in the US
Reviews: 4.8 stars on AppExchange from 44 reviews

DXC and their project team are an extremely professional, knowledgeable, and enjoyable team to partner with. They have helped guide us through the process in a way that has been one of the smoothest implementations I’ve ever been involved with.
Our user feedback since going live has been fantastic and we’re already seeing the benefits that this Salesforce implementation has brought the organization, thanks to the expertise of the DXC team. Thanks!- April 2025, Industry: Public Sector & Government

DXC is a global IT services leader delivering enterprise-scale CRM solutions via Salesforce. Their specialties include:

• Enterprise CRM Implementation: Optimizing customer engagement platforms.
• AI & Automation Solutions: Leveraging Salesforce and other cloud platforms for intelligent workflows.
• Industry-Specific Programs: Especially strong in healthcare, financial services, and the public sector.

With a strong legacy in digital transformation, DXC provides comprehensive Salesforce services backed by global delivery capabilities and advanced integration frameworks.

6. T1A Databorn

Location: UAE and broader MENA region

T1A Databorn is a high-performing Salesforce Summit Partner celebrated for its innovation and deep financial services expertise. Their specialties include:

• Salesforce Transformation: Providing scalable multi-cloud implementations.
• Data Intelligence & Innovation: Integrating solutions like Databricks and AI tools.
• Financial & Telecom CX: Creating custom solutions for complex workflows.

Recognized regionally for thought leadership and product innovation, T1A offers one of the most advanced Salesforce delivery models across the Middle East.

7. ABSYZ

Founded: 2011
Company Size: 250+ employees
Location: Dubai, UAE (Global HQ in India; offices in the US)
Reviews: 5 stars on Clutch

Every one of their employees are at least twice certified. That is a very big standard in this computing field.- January 2015, Director of Business Development, Practice Vantage

ABSYZ is a Salesforce Silver Partner offering end-to-end digital and cloud services. Their specialties include:

• Salesforce and Pardot Implementation: Empowering marketing, sales, and service teams.
• Mobile Solutions & UX/UI Design: Enhancing user experience on custom platforms.
• Managed Services: Long-term support for clients across regions.

Part of Youngsoft Inc., ABSYZ leverages 25+ years of global IT delivery to build tailored CRM strategies for clients in the MENA region.

8. IBM

Founded: 1911
Company Size: 270,000+ employees
Location: Regional HQ in Riyadh
Reviews: 4.7 stars on AppExchange from 109 reviews

IBM has been a long-term partner on our loyalty transformation journey and acted as a system integrator through the development of our new digital, Salesforce-based loyalty platform and the roll-out of it to eight countries. The IBM team had contributed to our success through their dedication, hard work as well as deep technical expertise and strong project management capabilities. I would recommend them for similar large-scale transformations.- July 2025, Industry: Energy & Utilities

IBM is a global powerhouse in digital transformation and artificial intelligence, aligning Salesforce with next-gen enterprise solutions. Their specialties include:

• AI-Powered CRM with watsonx Integration: Transforming service and sales with IBM’s proprietary AI tools.
• Agentforce & Intelligent Workflows: Empowering digital workers for government and enterprise sectors.
• Large-Scale Cloud Transformations: For sectors spanning healthcare, public services, and finance.

As a top-tier Salesforce partner globally, IBM brings technological depth, industry knowledge, and innovation to complex transformation programs across the Gulf region.

9. Cognizant

Founded: 1994
Company Size: 330,000+ employees
Location: Global presence, operations in UAE
Reviews: 4.8 stars on AppExchange from 139 reviews

Thank you for reaching out regarding the completion of our project with Cognizant Technology Solutions Corp. I am pleased to express my sincere appreciation for the CTS Salesforce engineers who worked on the “JH Customer Experience Technology (Contact Center)” project. Their unwavering dedication and meticulous attention to detail were key factors in the success of the project. Their commitment to on-time delivery is truly commendable and reflects their professionalism and expertise.- May 2025, Industry: Financial Services

Cognizant offers world-class Salesforce consulting services grounded in deep domain knowledge and enterprise IT delivery. Their specialties include:

• Multi-Cloud Deployment: From Sales and Service Cloud to Experience and Revenue Cloud.
• Data & System Integration: Managing complex landscapes with scalable solutions.
• Digital Process Transformation: Focused on results and compliance.

With extensive experience across verticals, Cognizant serves regional and international businesses with proven Salesforce integration and innovation capabilities.

10. PwC (PricewaterhouseCoopers)

Founded: Present in the region since 1998
Company Size: 370,000+ employees
Location: Global, UAE and across the Middle East
Reviews: 4.8 stars on AppExchange from 89 reviews

I have worked with PWC on multiple Salesforce projects for two different companies. They bring a high level of expertise and understanding to run the project from discovery through to completion and support of the overall platform at the end. I have worked with them on multiple clouds including Service, Sales, Marketing, and Community.- April 2022, Industry: Consumer Goods & Retail

PwC pairs global consulting authority with cloud technology to drive business performance. Their specialties include:

• Salesforce Transformation Programs: Bridging strategy with tech execution.
• Cloud Strategy & Risk Management: Helping clients align digital growth with governance.
• Compliance-Driven CRM Solutions: For banking, government, and insurance sectors.

PwC delivers broad-range Salesforce capabilities across implementation, managed services, and digital advisory, leveraging cross-sector expertise to lead transformation journeys.

11. Smaartt Digital Consulting

Founded: 2011
Location: UAE
Company Size: 50+ employees
Reviews: 4.8 stars on AppExchange from 26 reviews

Amazing and wonderful experience with Smaart, They have excellent knowledge of Salesforce products, very cooperative and supportive. It was excellent working experience with Smaart.- January 2023, Industry: Engineering, Construction, & Real Estate

Smaartt is recognized for its robust delivery framework and deep regional expertise. Their specialties include:

• Digital Transformation Services: Accelerating the adoption of Salesforce solutions.
• Industry-Specific Solutions: Catering to sectors like government and healthcare.
• CRM Strategy & Support: Providing end-to-end Salesforce project delivery and aftercare.

Smaartt’s innovative approach and sector-focused CRM delivery have positioned it as a key Salesforce partner in the region.

Conclusion

The top Salesforce partners listed above bring a wealth of experience, industry knowledge, and innovative solutions to the table. By carefully evaluating potential partners based on their credentials, industry expertise, and client feedback, businesses can make informed decisions that will drive their Salesforce implementation and maximize their investment in CRM technology.
As organizations continue to embrace digital transformation, the role of Salesforce partners will only become more critical. By leveraging the expertise of these trusted partners, businesses can enhance their customer relationships, streamline operations, and achieve sustainable growth in the UAE market.