Experience Smarter Engagement and Unified Data with
Salesforce Life Sciences Cloud.
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Innovate and Grow Revenue in Life Sciences Industry
Pharmaceutical
Companies
Navigating the complexities of drug development, clinical trials, and market access demands a unified and intelligent approach. Salesforce Life Sciences Cloud provides the connected platform you need to innovate, collaborate, and ultimately, improve patient outcomes.
Biotech
Companies
Salesforce empowers biotech companies to securely manage and analyze scientific data to gain valuable insights throughout discovery. Life Sciences software streamlines workflows, manages preclinical and clinical trials data effectively, and expedites the journey of innovative treatments from the lab to patients.
Medical Devices
Manufacturers
Life Sciences Cloud offers efficient development, exceptional customer support, and strong sales performance for medical device manufacturers. The platform helps to manage the entire device lifecycle, from initial concept and design to regulatory approval and product launch, ensuring efficiency and compliance.
Explore Salesforce Life Sciences Cloud Solutions for Pharma CRM
Veeva to Life Sciences Cloud Migration
Migrating from Veeva to Salesforce lets pharma companies keep the familiar interfaces and back-end systems they already know, minimizing disruption and ensuring a smooth transition.
IQVIA OCE
Utilize features like digital detailing, regulated document management, validated sampling, marketing integration, and order management—all in one place.
Mobile Field Enablement for Pharma Reps (Field Service Lightning)
Allow pharmaceutical sales representatives to directly engage with healthcare professionals (HCPs) and other key stakeholders while they are working outside the office. From practically anywhere – with or without the internet.
Product Catalog Management
Streamline the introduction of personalized medicine and devices to market, supporting both simple and complex products, including bundles. With product classification templates, pharma companies can easily organize and update their offerings.
Sales Engagement for Pharma and MedTech Reps
Create HCP profiles by combining internal company data with public sources, giving commercial teams a 360-degree view of each professional’s needs and interests. Maximize revenue with intelligent rebates, dynamic pricing, and targeted discounts backed by real-time opportunity analytics and the Data Cloud.
Streamline Patient Services and Engagement in the Healthcare Industry
01 360° HCP Relationship View
Build stronger, data-driven connections across your HCP network by using insights to better map relationships, identify key opinion leaders, and tailor engagement efforts.
02 Omnichannel HCP Engagement
Connect with HCPs across multiple channels to ensure that every touchpoint is relevant and meaningful. Conduct proactive outreach and tailor interactions to the unique needs and preferences of healthcare professionals at every stage of their journey.
03 Patient Portals
Give 24/7 patient access to their healthcare journey. They can view real-time updates, manage appointments, and connect with their care teams anytime, from any device. This makes communication easy and convenient.
04 Call Centers
With access to patients services history and previous interactions at their fingertips, care agents can confidently guide patients, coordinate care, and deliver a seamless, compassionate experience every time they connect.
05 Patient Surveying
Integrate survey responses and experience signals with operational data to understand how, when, and where to improve patient journeys and outcomes. Gather valuable patient and member insights to create highly personalized experiences at scale.
Stay Compliant and Secure with Life Sciences Cloud Solutions
Consent Management
Easily capture, store and update patient permissions for communications, data use, and program enrollment. This allows you to respect each patient’s preferences, such as receiving only certain types of contact or opting out of specific data-sharing activities.
Global Data Privacy Controls
Salesforce Life Sciences Cloud provides built-in governance tools that ensure that patient and health data are collected, stored, and processed securely, respecting regulatory requirements like GDPR, HIPAA, GxP, and 21 CFR Part 11.
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Life Sciences Cloud Integrates Systems for End-to-End Connectivity
ERP and Inventory Systems
By connecting backend operations with customer-facing processes, integrations provide a comprehensive view of both customer data and inventory status. Middleware solutions, custom APIs, and ETL integrations eliminate data silos and provide real-time visibility into supply chain activities.
Compliance and Regulatory Platforms
Track regulatory changes and stay up to date with the latest requirements across global markets. Life Sciences Cloud enables automated monitoring of new and evolving regulations, ensuring your clinical teams are always informed and prepared.
Marketing
Synchronize marketing and sales efforts, ensuring hyper-targeted and personalized messaging for healthcare professionals (HCPs). Analyze engagement data and preferences, helping sales teams engage more effectively and build stronger relationships.
EHR Systems
While the EHR remains the primary source of clinical information, the Life Sciences Cloud acts as an engagement layer on top, allowing life sciences organizations to analyze and store EHR data using standard APIs and HL7 messages. This creates a truly connected healthcare experience.
Clinical Data Management
Minimize errors and missing data and ensure data integrity throughout the clinical research. Improve clinical research quality, ensure strict compliance with industry guidelines and regulatory standards and bring new personalized therapies to market faster.
FAQ
Frequently Asked Questions About Salesforce Life Sciences Cloud
01. What is the difference between Life Sciences Cloud and Health Cloud?
Salesforce Health Cloud is designed for healthcare providers, patients, and payers. It focuses on managing patient relationships, care coordination, and compliance with healthcare regulations like HIPAA. Health Cloud offers features such as Patient 360 views, care team collaboration, and EHR integration.
Salesforce Life Sciences Cloud, on the other hand, is tailored for pharmaceutical, biotech, and medical device companies. It supports clinical trial management, regulatory compliance (FDA, EU MDR), product lifecycle management, and healthcare professional (HCP) engagement. While both are built on the Salesforce platform, Health Cloud is patient-centric, and Life Sciences Cloud is product- and compliance-centric for the life sciences industry.
02. Why do I need to choose between Veeva and Salesforce Life Sciences Cloud?
Veeva CRM and Salesforce Life Sciences Cloud are two leading CRM solutions for life sciences organizations. Veeva, historically built on Salesforce, is moving to its own platform, Veeva Vault. Companies must choose because:
- Veeva CRM will no longer be supported on Salesforce, requiring migration to Veeva’s new platform or Salesforce Life Sciences Cloud.
- Salesforce Life Sciences Cloud offers deeper integration with the Salesforce ecosystem, greater customization, AI-powered analytics, and seamless connectivity with other Salesforce products.
The right choice depends on your need for flexibility, integration, and long-term technology strategy.
03. How quickly can we implement Life Sciences Cloud?
Implementation timelines vary depending on the size and complexity of the organization. For smaller organizations or those with straightforward requirements, implementation can take a few months. Larger organizations with complex processes, integrations, and data migration needs may require 6-12 months or longer. Planning, customization, and training are key factors in the timeline.
04. How long does it take to migrate from Veeva to the Salesforce solution?
Migrating from Veeva CRM (on Salesforce) to Salesforce Life Sciences Cloud is generally easier than migrating to the new Veeva platform, as both share similar data models and infrastructure. However, the process can still be complex, involving data migration, process mapping, and user training. Depending on the size of the organization and the amount of customization required, migration can take several months, often 6–12 months for a complete transition.
05. Does Salesforce have EHR integration?
Yes, Salesforce Health Cloud (and by extension, Life Sciences Cloud when used in clinical contexts) supports integration with Electronic Health Record (EHR) systems. Integration is typically achieved using standards like FHIR and allows seamless synchronization of patient data between Salesforce and EHR platforms like Epic and Cerner.
06. Does Life Sciences Cloud contain CRM?
Yes, Salesforce Life Sciences Cloud is a comprehensive CRM solution designed specifically for the life sciences industry. It manages relationships with healthcare professionals, tracks interactions, supports sales and marketing automation, and ensures compliance with industry regulations.
07. How does AI enhance the capabilities of Life Sciences Cloud?
AI is deeply integrated into Salesforce Life Sciences Cloud through Salesforce Einstein. AI capabilities include:
- Predictive analytics for patient recruitment and matching
- Automated administrative tasks and workflow optimization
- Real-time alerts for HCP engagement and patient support
- Personalized content and recommendations for sales and marketing
- Risk identification and proactive compliance monitoring
- Chatbots and AI to organize important data into a custom portal with news and educational materials.
These features help accelerate drug development, improve engagement, and drive better business outcomes.
08. What is Life Sciences Cloud and who is it for?
Salesforce Life Sciences Cloud is an end-to-end, intelligent engagement platform built for pharmaceutical, biotech, biopharma, consumer health, animal health, and medtech companies. It supports commercial operations, clinical clinical development, regulatory compliance, and patient engagement, serving organizations that need to manage complex product lifecycles and stakeholder relationships in the life sciences industry.
09. How does Life Sciences Cloud help with regulatory compliance and data security?
Life Sciences Cloud is built with compliance in mind, supporting regulations such as HIPAA, GDPR, and FDA 21 CFR Part 11. Features include:
- Automated audit trails
- Encryption of data at rest and in transit
- Role-based access controls
- Continuous monitoring and automated compliance checks.
These tools help organizations safeguard sensitive data, protect intellectual property, and meet global regulatory standards.
10. Is Life Sciences Cloud customizable to our organization’s needs?
Yes, Salesforce Life Sciences Cloud is highly customizable. Organizations can tailor workflows, data models, automation, and integrations to fit their unique requirements. The platform’s flexibility allows it to adapt to diverse business processes and regulatory environments across the life sciences sector.
If you have more questions or want to explore how Salesforce Life Sciences Cloud can fit your organization, contact us for a personalized consultation.
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